報告題目：數(shù)據(jù)驅動的實證研究經(jīng)歷分享
Sharing Experiences in Empirical Research
報告人：Ping Xiao（教授）
報告時間：2023年6月19日（周一）下午15:00---16:30
報告地點：經(jīng)濟與管理學院C818
主辦單位：經(jīng)濟與管理學院、科技處、研究生部
Ping Xiao簡介：
Dr. Ping Xiao is an Associate Professor of Marketing and Assistant Dean (Teaching & Learning) at Melbourne Business School, University of Melbourne. She is also a Fellow at the Center for Business Analytics at Melbourne Business School. She holds a Ph.D. from Washington University in St. Louis and a bachelor's degree from the University of Science and Technology of China.
As a passionate empirical researcher, her main areas of interest include strategic interactions in business expansion, information nudges in the digital environment, pricing, big data analytics, policy evaluation, empirical industrial organization, and the impact of corporate social responsibility on firm performance.
She has published her work in premier journals such as Marketing Science, Management Science, Journal of Marketing Research, Journal of Econometrics, Journal of Management Information Systems, International Journal of Research in Marketing, and Journal of Retailing, among others. Her research has been recognized through various accolades, including being a Finalist for the prestigious John D.C. Little Best Paper Award in 2015. In 2022, she was honored with the MBS Dean's Academic Excellence Award. Furthermore, she has previously received the Top 20 Teaching Award from the University of Technology Sydney and the Research Excellence Award from Deakin University.